What Is a Room Collection?

A Room Collection is a specific group of rooms, selected from within an existing hotel, that is enhanced and managed by a specialized partner—in the case of Hotiday, with services, technology, design, and comfort tailored to modern travelers. The property remains owned and managed by the hotelier; what changes is the way that portion of the rooms is marketed and promoted.

It is not, therefore, a brand that replaces the hotel, but rather a carefully curated collection of rooms that coexists with the property’s identity, preserving its essence while adding an extra level of service.

Room Selection

The partner works with the hotelier to identifya specific area of the property —a floor, a wing, or a specific number of rooms—to be designated as the Room Collection. This selection takes into account the characteristics of the property and the destination, in order to preserve its identity.

Guaranteed payment, not based on final costs

What truly sets this model apart is the guaranteed, upfront payment: the hotel receives a guaranteed revenue for those rooms, regardless of actual occupancy. This represents a paradigm shift from traditional sales channels, where revenue is only generated if and when a room is sold.

Enhancement Through Additional Services

The rooms in the Room Collection are enhanced with additional services, technology, and amenities: from online check-in to round-the-clock guest support, as well as tools such as a digital concierge for booking restaurants and local experiences. The goal is to elevate the perceived quality of the stay without placing a burden on the hotel’s internal operations.

Room Collection vs. OTA

An OTA makes a hotel's availability known to a wider audience, but revenue is still tied to actual sales and booking commissions. The Room Collection, on the other hand, guarantees revenue regardless, and does not compete with other existing channels.

Room Collection vs. Franchising or Brand Partnership

A hotel franchise almost always requires the property to align its identity, standards, and sometimes even its name with those of the brand. In the Room Collection model, the property retains its own identity: the commercial management of a portion of the rooms changes, but the hotel’s positioning does not.

Additional and predictable revenue

Rooms that would normally remain unsold for natural reasons—cancellations, seasonal fluctuations, and mismatches between supply and demand—become a guaranteed and predictable source of revenue, without affecting the property’s fixed costs.

Zero risk of overbooking

Coordination between hotels and partners regarding availability prevents overlaps with other sales channels: Room Collection operates with a set number of rooms, without causing operational conflicts at the front desk.

Support for Revenue and Distribution

In addition to guaranteed revenue, partner hotels have access to expert support in pricing and revenue management, without having to set up an in-house team.

Hotiday It has built its business model around the concept of "Room Collection," and now directly manages over 180 Room Collections in Europe, across more than 70 tourist destinations. The model is based on a proprietary revenue management system and a guaranteed advance payment for the selected rooms.

Becoming a Hotiday partner hotel means launching a Room Collection at your property with no activation fees, while retaining full operational autonomy and gaining access to dedicated consulting services and a team of revenue managers who are always available. Partner properties see, on average, a 20% increase in RevPAR anda 10% increase in occupancy.

A Room Collection isn't just another sales channel—it's a different way of looking at your hotel's occupancy capacity, turning what would normally be lost into tangible, ongoing revenue.