The ABC Group, a leader in the Italian hospitality industry, with its 14 properties and over 800 rooms, boasted an average occupancy rate of 87% at its mountain resorts. An excellent result, but some rooms remained empty despite optimized revenue management. This is to be expected when using dynamic pricing, but the question was: how could this unused capacity be turned into a revenue opportunity?
In the hospitality industry, empty rooms are part of the game. But what if they became an opportunity and a growth engine? The case of ABC Group demonstrates how Hotiday's innovative strategy turns natural unsold rooms into profit, without lowering prices.
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The Initial Challenge: Empty Rooms Even With a Flawless Strategy
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The Solution: The Model Hotiday
Hotiday proposed an innovative partnership model to maximize the value of each room, based on three pillars:
- Guaranteed pre-purchase of a limited number of rooms (approximately 5%) to generate immediate and reliable revenue for hotels.
- Rate optimization using a proprietary algorithm, which has led to an increase in both occupancy and ADR (Average Daily Rate).
- An enhanced digital experience featuring AI-powered chatbots and online digital concierges to attract a new target audience of travelers (who also spend money at the property!) and improve the guest experience.
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The results: €500,000 in revenue growth over two years
The year 2023 marked the first major milestone: €300,000 in additional revenue for the first three ABC Group facilities involved, with an increase in occupancy ranging from 4% to 7%. Given these results, in 2024 the ABC Group expanded the partnership to seven facilities, bringing the total additional revenue to €500,000.
The key point? All this without undercutting room rates—on the contrary, by raising both prices and service quality.
“Thanks to Hotiday ’s strategic vision and our expertise, we’ve been able to join forces while maintaining our brand’s identity and, at the same time, driving innovation, reaching new target audiences, and delivering tangible results. It’s a synergy that goes beyond the numbers, built on mutual enhancement and shared growth.”
Marco Timossi, Sales Director of the ABC Group
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A winning model that looks to the future
The partnership has been so successful that the ABC Group and Hotiday are now considering expanding their collaboration to six additional hotels, thereby consolidating a model that combines innovation with tangible results. The goal? To continue transforming unsold rooms into a strategic asset, with the aim of generating €1,000,000 in additional revenue over the next few years.
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The Future of Hospitality Depends on Innovative Strategies
The case of the ABC Group demonstrates that modern hospitality is not just a matter of numbers, but of vision. Optimizing unsold rooms does not mean lowering prices, but rather adopting smart strategies that turn every available square meter into an opportunity.
Hotiday ’s approach not only maximizes the revenue generated by each room but also helps hotels remain competitive in an increasingly demanding market. It’s a concrete example of how technology and strategy can make a difference—not only in increasing revenue but also in simplifying day-to-day operations.